In 1948, Swiss engineer, Georges de Mistral was hiking in the woods with his dog and they got covered in burrs. Instead of seeing them as annoying... he observed them in a new perspective. De Mistral teamed up with a textile company and patented what is known today as Velcro in 1955.
Recently, wine sludge has turned to an innovative fabric with that same kind of innovative perspective.
My thoughts on this new wine fabric.... it's very form fitting... so what if you have a real body? Is this going to force us to work out more? Or is there a way to fit it on a mold that isn't so form-fitting, yet flatters the wearer?
What annoying occurance can you turn into an innovation??? Annoyances are only annoying if we can't see the creative side to them!